In 1970 Randomhouse released the book Future Shock by Alvin Toffler. The term “information overload” was popularized in this work that examined the accelerating rate of social change that technology adoption brought with it. As a cautionary exploitive work, it painted a picture quite unlike the utopian world popularized by authors just thirty years prior. It starkly confrontation of what “change” really does and how it might manifest. Some still point to this book as a dread prophecy of out future. But is it?
Reality is quite different Toffler’s prediction. Were at least a decade beyond the time he was writing about. Human civilization has not blindly walked off the cliff, even as news outlets and the pessimistically-hip declare there is no escape.
Is relentlessly pursuing failure the best means of identifying solutions, let alone living? I think not. This is why I created Post-Future Shock.com. To cast light into the shadows, to highlight the progress we have made. To see how we have addressed and embraced change for the betterment of the human condition.
Welcome to my site, I hope you enjoy and share it.
Welcome to your future, even if you don’t realize it yet.
Future Shock is a book written by the futurist Alvin Toffler in 1970. In the book, Toffler defines the term “future shock” as a certain psychological state of individuals and entire societies. His shortest definition for the term is a personal perception of “too much change in too short a period of time“.
Toffler argued that society is undergoing an enormous structural change, a revolution from an industrial society to a “super-industrial society“. This change overwhelms people, he believed, the accelerated rate of technological and social change leaving people disconnected and suffering from “shattering stress and disorientation”—future shocked. Toffler stated that the majority of social problems are symptoms of future shock. In his discussion of the components of such shock he popularized the term “information overload.”